Paolo Della Santa

Paolo Della Santa is an Italian digital entrepreneur with over 20 years of experience in SEO and digital marketing. He is the founder and CEO of Smart Digital Asset, through which he has built, grown and sold over $1M in digital assets via brokers such as Flippa, Empire Flippers and Motion Invest, and through private sales. Today he is an expert in SEO, GEO and AEO: he helps businesses get found on Google and in AI answers, brings AI and automation to small and medium-sized businesses, and keeps developing new entrepreneurial and digital projects across the United States, the wider English-speaking market and Italy.